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Silver Guide

Sterling Silver

Sterling silver is the standard for beautiful high-quality silver jewelry. It's over 90% pure silver, mixed with alloys to add strength and durability. And it won't wear down, as silver plating can.
Pure silver, also called fine silver, is relatively soft, very malleable, and easily damaged so it is commonly combined with other metals to produce a more durable product. The most popular of these alloys is sterling silver, which consists of 92.5 percent silver and 7.5 percent copper. Although any metal can make up the 7.5 percent non-silver portion of sterling, centuries of experimentation have shown copper to be its best companion, improving the metal's hardness and durability without affecting its beautiful color. The small amount of copper added to sterling has very little effect on the metal's value. Instead, the price of the silver item is affected by the labor involved in making the item, the skill of the craftsperson, and the intricacy of the design.

Why is sterling silver jewelry always so popular?

.925 Sterling Silver is used often in Jewelry because of the incredible brilliance, shine, luster & durability. Silver has one of the highest reflectivities of any metal.!
Silver is much more abundant and easier to mine than Gold.
Sterling Silver is always in style and always gorgeous on any anyone and any skin-tone.
Sterling Silver is forever popular and more affordable to purchase than Gold or Platinum.

Silver Alloys

Because pure silver is so soft, it should only be used when malleability is required, such as in handcrafted jewelry featuring weaving and other intricate designs. Sterling silver is most often used for jewelry and household accessories because of its combination of beauty and durability.

Care

With proper care, your fine quality silver will last a lifetime. To minimize scratches and other damage, store your silver jewelry either in a cloth pouch or in a separate compartment in your jewelry box. Avoid exposing your silver to household chemicals when cleaning with bleach or ammonia, or when swimming in chlorinated water, as these chemicals can damage silver.

Clean Your Silver Regularly

Care should also be taken to prevent silver tarnish build-up, a dulling that naturally occurs when silver reacts with sulfur or hydrogen sulfide in the ambient air. To clean your silver, use polishes formulated specifically to remove tarnish. You can find fine silver polishes, solutions, or cloths appropriate to remove tarnish at most hardware stores or specialty craft stores. Tarnish is most easily removed when it first becomes visible. Although wearing your silver jewelry often is the best way to prevent tarnish from building up, regular cleanings of all your silver items will prevent tarnish and keep your silver bright and sparkling. Look for the fineness mark and the maker's mark on the underside of the silver item you are considering to ensure the quality.